Wednesday, October 25, 2006
I suspect the answer to your question is: Because it's easier for mainstream society to give money to the "women's health problem" than to the "gays' health problem". It seems to me that in the early 90s the pink ribbon presented uncomfortable consciences with an cause that was more palatable than the red ribbon.
Not to say that breast cancer doesn't deserve lots of attention... Although, I grit my teeth somewhat around this issue, since the "cure" is largely a matter of removing environmental carcinogens. And, ironically, the major corporate sponsor for "Race for the Cure" is a massive polluter. Hm.
Btw: October also has National Coming Out Day, which tends to spread out across the whole month.
Marketing, gl. Because the vast majority of the money for all the pink stuff does NOT go to breast cancer research. Take the $15 bucks you (the universal you, not the specific) are about to spend on that pink windshield-ice-scraper and donate it directly. These programs started out with good intentions, but have long since crossed the line to exploitation of the consumer culture's colllective charity-guilt.
Wow. And that from a borderline Repbulican, too!
Also I think domestic violence is something somebody is individually responsible for, where illness is something indefinite. You can and you must blame a person for abuse, which makes outsiders uncomfortable in ways cancer does not.
oh, that's a good one, carl.Post a Comment
'lope: i didn't know you classified yourself as a borderline republican! what does that mean to you? you're right about the marketing: it was a brilliant move to license that shade of pink.